How to Promote Your Blog (Tried-and-True Ways)

Alright, so you’ve got a blog. That’s awesome! But now you’re wondering: How the heck do I get people to actually read it?

Trust me, I’ve been there. You put all this effort into creating great content, but if no one sees it, it can feel kinda pointless. The good news? Growing your audience isn’t as impossible as it seems. There are plenty of ways to promote your blog that actually work. And no, you don’t need a massive budget or a Ph.D. in marketing.

I’ve learned a few tricks along the way, and I’m here to share them with you. Let’s make your blog the next big thing.

1. Write Stuff That Gets Found (aka SEO-Friendly Content)

Let’s talk SEO. I know it sounds boring and technical, but stick with me. SEO (search engine optimization) is basically just a fancy way of saying “make your content easy for Google to find.”

Why does this matter? Because if your blog pops up when people are Googling stuff, you get free traffic. FREE!

Here’s how to do it:

• Pick the right keywords. Use tools like Ubersuggest or Google’s Keyword Planner to figure out what your audience is searching for. Then, sprinkle those keywords naturally into your post.
• Write like a human. Google loves helpful, clear, and easy-to-read content. So do your readers. Use short paragraphs, headings, and bullet points to keep things simple.
• Be original. Copying someone else’s stuff isn’t just lame—it’ll hurt your rankings (and your reputation).

If this sounds like a lot, don’t stress. You don’t need to be an SEO expert to get started. Even small changes can make a big difference over time.

2. Make Content People Can’t Help But Share

You know that feeling when you come across a post that’s so good you immediately send it to a friend? That’s the kind of content you want to create.

Here’s how to make your posts share-worthy:

• Solve a problem. If your post helps someone save money, get organized, or make their life easier, they’ll want to share it.
• Add visuals. People are more likely to share something if it’s pretty. Use tools like Canva to create graphics, infographics, or even memes.
• Keep it timely. Posts about trending topics, holidays, or pop culture moments are gold.

Basically, your goal is to make your audience go, “Wow, this is so good. I need to send this to everyone I know.”

3. Use Social Media Like a Boss

Social media is one of the easiest ways to get your blog out there. And the best part? It’s free.

Here’s how to work it:

• Twitter: Post your links with hashtags and tag people or brands when it makes sense. Don’t overdo it, though—no one likes a spammer.
• Facebook: Join groups in your niche and share your posts (if the group rules allow it). Make sure your content adds value to the group, not just self-promo.
• Pinterest: Pinterest is basically a visual search engine, and it’s amazing for driving traffic. Create eye-catching pins for your posts and add them to boards with good keywords.

One pro tip: Don’t just post and dip. Engage with your audience. Respond to comments, join conversations, and build relationships. Social media works best when you’re, well, social.

4. Write for Other Blogs

Guest blogging is such a solid move. When you write for someone else’s blog, you get in front of their audience—and some of them will follow you back to your blog.

Here’s the game plan:

1. Find blogs in your niche. Look for blogs that have readers who’d also love your content. You can search for things like “write for us” + your topic on Google.
2. Pitch a killer idea. Don’t just email, “Can I guest post?” Offer them a specific topic you know their audience will love.
3. Bring your A-game. Your guest post is a reflection of your blog, so make it amazing. Bonus: Most blogs let you include a link to your site, which is great for SEO.

It might take a little time to land your first guest post, but trust me, it’s worth it.

5. Join Blogging Communities

Blogging doesn’t have to be a solo thing. There are tons of online communities where bloggers hang out, share tips, and help each other grow.

Why you should join:

• You’ll learn a ton. Got questions? More experienced bloggers have answers.
• You’ll make friends. Blogging is more fun when you’ve got a squad cheering you on.
• You’ll find opportunities. Many communities have threads for sharing your blog, collaborating, or guest posting.

Start with Facebook groups, Reddit communities, or even Discord servers for your niche.

6. Run a Giveaway or Contest

Let’s be real: Everyone loves free stuff. Hosting a giveaway or contest is a super fun way to get people excited about your blog.

Here’s how to do it:

1. Pick a prize. It could be an eBook, a gift card, or something related to your blog.
2. Set the rules. Maybe they enter by sharing your post, following you on social, or signing up for your email list.
3. Promote it everywhere. Post about it on social media, email your subscribers, and mention it on your blog.

I’ve used Kingsumo for giveaways—it’s easy to set up and keeps track of entries. And the best part? Giveaways don’t have to be expensive. Sometimes, the value is in the experience, not the dollar amount.

7. Repurpose Your Content

Work smarter, not harder. If you’ve already put effort into creating a blog post, why not get even more mileage out of it?

Here’s how to repurpose your content:

• Turn posts into videos. Take your best-performing blog posts and make YouTube videos or TikToks about them.
• Share snippets on social. Pull out quotes, tips, or stats and post them on Twitter or Instagram.
• Bundle posts into an eBook. Got a series of related posts? Combine them into a freebie for your email subscribers.

This way, you’re reaching different audiences without reinventing the wheel.

Final Thoughts

Promoting your blog doesn’t have to be stressful or complicated. The key is consistency—keep showing up, keep experimenting, and keep connecting with your audience.

Yes, it takes time. Yes, it takes effort. But trust me, when you start seeing those clicks, comments, and shares rolling in, it’ll feel so worth it.

So, what’s your next move? Are you gonna dive into SEO, tackle social media, or try a giveaway? Whatever it is, I’m cheering you on. You’ve got this!

Keep reading:

• Top 10 Blogging Skills You Need to Become a Pro in 2024
• How to Start a Blog in 2024 (Beginner’s Guide)